Selling Challenges coaching selling Mar 08, 2022

Most sellers are unsentimental about their homes, instead, they prioritize profits from the sale over concerns about the home’s future under a new owner. As reported in the Zillow Consumer Housing Trends Report, half of sellers say maximizing profit is the most important goal, while 38 percent of sellers prioritize selling within their target time frame, and 12 percent say making sure their home has a good next owner is the most important priority.

TIMING CONCERNS

Urban sellers are...

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Selling Activities coaching selling Mar 03, 2022

On average, a home is officially listed on the market for three months. Combined with the average seven months that sellers think about listing their home, the entire process from initial thought to closing can take around 10 months as reported in the Zillow Consumer Housing Trends Report 2018.

Sellers in rural areas experience the longest listing times compared to the suburbs before selling. The shorter selling times may reflect the popularity of suburbs. Yet, more than half of city-loving...

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Setting Goals business tips coaching Mar 01, 2022

We’re two months into the year. How are you doing with those New Year’s Resolutions you set back in January?

If you’re like most people, you may not have stuck with them longer than a few weeks. Don’t worry, you’re not alone. According to research, less than 10% of people actually follow through on them. Yet, New Year’s Day isn’t the only day we can set new resolutions or goals for ourselves. So no need to wait, start setting your goals TODAY!

WRITE...

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Preparing to Sell coaching listings marketing staging Feb 24, 2022

Before putting their homes on the market, Zillow reports sellers to spend about seven months on average thinking about their decision. The older the seller, the longer they spend thinking about it, with the oldest generation spending twice as much time as the youngest sellers to commit to selling their home. On average, Millennials spend five months in contemplation, while Gen Xers spend six months, Boomers spend eight months and Silent Gen sellers spend 10 months.

MILE-LONG LIST BEFORE THE...

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Real Estate Marketing Plan to Convert Your SOI Into Business (part 2) coaching marketing podcast sphere of influence Feb 23, 2022

Welcome back to part 2 of the 2 part series, how to convert your sphere of influence into business. Last week we covered what a sphere of influence is and how to keep track of them. Today we'll be covering communications and methods of delivery to your sphere of influence.

It's never too early to start building your reputation with the people you know. Oftentimes new agents focus on trying to build relationships with people they don't know (leads). However, it's much easier to build rapport...

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How to Make a House Sexy coaching listings marketing staging Feb 22, 2022

I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating, there are certain looks most people find attractive.

Buying a house is often an...

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What is a Buyer Booklet? business tips coaching marketing Feb 17, 2022

A buyer booklet helps you present yourself as a market expert when you meet with a client for the first time. Buyers need guidance. The most important reasons to do a buyer booklet is to educate the buyers and to give them confidence that you know what you’re doing. An elite agent asserts themself into the process to let buyers know you are the “go-to” for information about the real estate market.

WHY IS IT CALLED A BUYER BOOKLET?

Many buyers get their real estate market...

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Real Estate Marketing Plan to Convert Your SOI Into Business (part 1) business tips coaching marketing podcast Feb 16, 2022

This podcast episode is for you if…

  • You are wanting to get more business from the people you know. 
  • You’re wondering why the people you know that are buying or selling real estate are not talking to you or asking you any questions.
  • You just moved to a new town and you don’t know where to start to create a sphere of influence.
  • You work at a job you can’t stand anymore and you’re ready to work for yourself.
  • You’ve been thinking about getting into real...
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How to Raise Your Average Sales Price business tips coaching open houses Feb 15, 2022

Everybody has an organic price range that they are successful in. This is dictated by your lifestyle and the people you’re connected to. No matter the price range you start at, if you’re a smart agent, you’d like to raise your average sales price 10-20% a year. That means your income rises, as long as you’re able to charge the same commission rate.

I grew up in a small town in a low to middle-income neighborhood. The first step I did to raise my average sales range...

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Don’t Get Stuck Talking to Clients Too Long business tips coaching Feb 10, 2022

Too many people think that selling is talking with their mouth, but the reality is this can waste a lot of time when you are not able to get your point across.

STOP WASTING TIME

I often hear agents say they work really long hours. Too often they are working long hours because they are not efficient with their time. I know they are not being efficient with their time when they tell me they are spending an hour or more on the phone talking to a client about a specific issue without making any...

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