How to Get More Listings and Triple Your Income coaching listings pricing selling Apr 21, 2022

CRITICAL COMPONENTS TO LIST 50+ HOMES PER YEAR

The key to getting more listings is becoming a “Local Market Expert.” The hard thing about real estate is that no one teaches you how to market yourself. As the numbers of agents available continue to increase, it becomes increasingly important to become an expert.

LOCAL MARKET EXPERTISE

When having a conversation with a friend, a neighbor, a family member, or an open house visitor, most realtors will usually start a conversation by...

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How to Run Comparables to Determine the Proper List Price of a House coaching listings pricing selling Apr 14, 2022

How to run comparables for the listing price and hopefully the selling price of a home is more challenging than it sounds. The real estate industry has brokers and MLS trainers teaching classes how to run comps. Yet, my motto on running comps is similar to the comp methods that industry Russell Shaw equated. His motto, as well as mine, is that comps were independently determined. Over the past five years, I’ve tracked my sales, during this time my comps have been about 95% accurate.

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Renovating to Sell for Top Dollar coaching listings pricing selling staging Apr 07, 2022

Being able to estimate renovation costs for home updates is impactful for both the buyer and the seller side. When working with buyers, they may see a home they’re interested in online but they’re concerned that the updates they desire won’t fit within their budget. They may overestimate the costs required for those updates and perhaps won’t consider homes at a higher price point because of this inaccurate information.

When working with sellers, being able to estimate...

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How to Market to Drive 50-100 Buyers Through Your Listings Per Month coaching listings marketing Apr 05, 2022

I feel marketing may be the most underused, misunderstood, and underappreciated thing in real estate. Most REALTORS® use traditional methods of marketing such as advertisements in newspapers and magazines and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively sell a house.

LEARN HOW TO MARKET YOUR LISTINGS

So when I talk about marketing for listings, I’m talking about getting more potential buyers through the house. For...

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Become a Listings Pro coaching listings marketing Mar 29, 2022

When I speak around the country or around my town, every time I ask the audience if they want listing leads, everyone vigorously raises their hands. I won’t be able to cover all of my tips for becoming a Listing Pro in this short blog, but I would like to introduce a couple of key components.

MARKETING

A challenge for many in the real estate industry is marketing. I cover marketing under “How to Become a Listings Pro” because this is our chance to change and put the...

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Get Better at Selling Your Own Listings coaching listings marketing open houses Mar 22, 2022

It is easy for real estate agents to get complacent in the marketing of their own listings beyond the hundreds of relationships their brokers and the association have already concreted for them. The past success of this is still winning new listings and sales. The majority of the time in the recent past, another agent would bring their client after the REALTOR® emailed them the home or they found limited information online and contacted their agent to show them and get...

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Preparing to Sell coaching listings marketing staging Feb 24, 2022

Before putting their homes on the market, Zillow reports sellers to spend about seven months on average thinking about their decision. The older the seller, the longer they spend thinking about it, with the oldest generation spending twice as much time as the youngest sellers to commit to selling their home. On average, Millennials spend five months in contemplation, while Gen Xers spend six months, Boomers spend eight months and Silent Gen sellers spend 10 months.

MILE-LONG LIST BEFORE THE...

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How to Make a House Sexy coaching listings marketing staging Feb 22, 2022

I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating, there are certain looks most people find attractive.

Buying a house is often an...

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CMA Mania coaching listings marketing Feb 03, 2022

Why do I call this CMA Mania? Because I am looking to the evolution of the CMA (Comparative Market Analysis.) Frankly, there are too many elaborate CMAs being used by real estate agents today. Elaborate CMAs were necessary up until the early 2000s before Zillow, Trulia and Realtor.com existed. Today, the consumer has access to all of these sites to easily learn how many homes in their neighborhood have sold and for how much. So, it’s really no longer necessary for realtors to spend...

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House Pricing Strategies coaching listings pricing Jan 27, 2022

Pricing a house can be difficult because too often agents feel pressured to list the house at a price the sellers want. Yet, the best agent for the seller is an agent who tells the seller what the house will actually sell at. Over the last 500 houses I have sold, my listing price has been within 2% of the sales price 98% of the time.

AGGRESSIVE, PASSIVE, AND NON-COMPETITIVE

I like to use three prices when pricing a house; a low, medium, and a high price that I call aggressive, passive, and...

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