How Real Estate Teams are Supplanting Brokerages teams Jan 20, 2022

There is a shift toward real estate teams winning the war of power for buyers and sellers against the top brokerages. Brokers aren’t going away, but it’s clear dominant broker brands are being displaced and are losing relevancy.

Teams have taken the main stage when it comes to marketing directly to consumers and now appear to have more influence in the living room, where brokers once ruled. The question is, why? Most brokers spend a dominant share of their marketing dollars and...

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