10 Real Estate Secrets That No One Tells You (pt. 1)

If you're brand new to real estate, you probably have a lot of thoughts about how your career is going to go. You hear about all the fame and glory, but rarely do you hear the honest truth about what it's really like to work in real estate.

In this new series, we'll be sharing the top 10 real estate secrets that no one tells you.

Kicking off this new series is guest Shawna Boughman. Shawna has been a licensed real estate agent for over 13 years and was a custom home builder for 5 years prior to getting into real estate. Shawna and her husband Tim do over $10M-$15M a year and serve as Sr. Partners on the Sibbach Team.

So, what’s the number one real estate secret that no one tells you? Shawna says it’s not building your database. You are probably overwhelmed with juggling showings, submitting offers, and answering client questions. However, if you don’t put the time into building your database, how are you going to know who to market to?

Your database is one of the most important assets you can have as a real estate agent. It acts as a central point for engaging leads, past clients, and your sphere. If you don’t have a way of keeping in touch and engaging with them, they will likely forget about you and will go elsewhere.

Listen in as Shawna shares a simple strategy for building your database and three reasons why having a database is imperative to your real estate success.

Press play to listen to the podcast episode:

...or watch the video below: