Welcome back to my series on How to Convert Real Estate Leads into Sales.
If I were to predict the future, you'll see an ebook that outlines the entirety of these lead conversion steps, but until then I'll be posting our sales strategies and real estate training videos here.
Now back to lead conversion...
If you read How to Convert Real Estate Leads - Step 1 then you already know what STS stands for; those are your first 5 touch attempts....
eXp Realty is a regular old boring real estate brokerage just like all the others... if that's all you need. They offer broker support, technology, conference room access, marketing tools, blah blah blah, all the boring stuff you can see on any real estate company's brochure.
It's also a brokerage that pioneered incentivized collaboration throughout the ranks, enables faster paths to growing your production, and offers a home for the complete lifespan of a REALTOR®. Here...
I believe side hustles are good, offering many benefits including the accumulation of wealth in this case. All you need is something you are super passionate about, then have at it. I believe the path to a side hustle more than likely includes a few nights of peering at HGTV, believing you too could make it in real estate. I know there are lots of stay at homers that could really thrive without even needing to get any sales from anyone else beyond your own. This is why, while you learn,...
In this game of sales that we call real estate, there are a million different lead sources that REALTORS® choose to spend money with in hopes of getting connected to a ready, willing, and able buyer or seller. It's very common for real estate agents to justify their marketing spend on whether those fresh leads transact immediately or not. The crazy part to me is if an agent doesn't get in touch with a lead right away, they dismiss the lead as a "BAD LEAD". Hopefully, you can...
Here is the conversation that you need to have with every friend.
Friend defined: Everyone that you’ve ever met, even the most casual of acquaintances.
You have a killer message, a path to $5 million, everyone needs to hear this with passion. You are informing them they are going to be a multi-millionaire. (Holy shit, get excited.)
Friend defined continued: Especially people you see (bump into) on a regular basis. (Of course, if you haven't had this convo within the last 6 months.)
