Google ME business tips coaching marketing Feb 08, 2022

Many people may think that Google ME is the same as People Believe the Internet (PBTI), but PBTI is more about understanding your entire web presence. Google ME is the process of specifically working on the most important things that show up when you’re Googled. This includes having a Google business page and YouTube videos. Google ME will also help you understand the ranking of sites and help make sure your website ranks on top. Once you understand the rankings, you will be able to...

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CMA Mania coaching listings marketing Feb 03, 2022

Why do I call this CMA Mania? Because I am looking to the evolution of the CMA (Comparative Market Analysis.) Frankly, there are too many elaborate CMAs being used by real estate agents today. Elaborate CMAs were necessary up until the early 2000s before Zillow, Trulia and Realtor.com existed. Today, the consumer has access to all of these sites to easily learn how many homes in their neighborhood have sold and for how much. So, it’s really no longer necessary for realtors to spend...

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Stay in Your Lane business tips coaching Feb 01, 2022

When starting in real estate, it can be hard to identify the best path for you. Your best path in real estate is to work with people you connect with. Think about where you grew up and where you live now, this is your “lane” on the path to being successful in real estate. Your “lane” is where you will easily be able to connect and build relationships with the most people.

One of the most common ways to build your real estate business is through open houses and...

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House Pricing Strategies coaching listings pricing Jan 27, 2022

Pricing a house can be difficult because too often agents feel pressured to list the house at a price the sellers want. Yet, the best agent for the seller is an agent who tells the seller what the house will actually sell at. Over the last 500 houses I have sold, my listing price has been within 2% of the sales price 98% of the time.

AGGRESSIVE, PASSIVE, AND NON-COMPETITIVE

I like to use three prices when pricing a house; a low, medium, and a high price that I call aggressive, passive, and...

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How Reviews Triple Your Sphere of Influence Real Estate Business business tips coaching marketing reviews Jan 25, 2022

One of the hardest things for real estate agents to accept is that the internet affects people’s opinions three times more than a personal referral. 

I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, agents don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word-of-mouth...

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How Real Estate Teams are Supplanting Brokerages teams Jan 20, 2022

There is a shift toward real estate teams winning the war of power for buyers and sellers against the top brokerages. Brokers aren’t going away, but it’s clear dominant broker brands are being displaced and are losing relevancy.

Teams have taken the main stage when it comes to marketing directly to consumers and now appear to have more influence in the living room, where brokers once ruled. The question is, why? Most brokers spend a dominant share of their marketing dollars and...

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People Believe the Internet business tips coaching marketing Jan 18, 2022

I’m truly shocked that this is not understood more now that we’re in 2022. When I entered real estate in 2003 I was shocked even then about how little real estate agents knew about the internet. I guess it’s because real estate is an entrepreneurially led business based on relationships. Meaning, for example, people often use realtor friends for their real estate transactions, but I believe this practice of using realtor friends is decreasing.

REAL ESTATE IS CHANGING

People...

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Photo Seduction coaching listings marketing Jan 13, 2022

Photo seduction is trying to entice buyers to get out from behind their computer, to leave work or home, to get out from their car, to want to come to see the house in person. Currently, I find, especially a listing with a lot of functional obsolescence, you need more people to come in the house.

Photo Seduction

Photo Seduction is the ability to get more traffic to the house. The more buyers you get to come to look, the more buyers you get interested in, thus increasing demand. Also, getting...

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Be a #1 House Finder coaching marketing Jan 11, 2022

The number one skill set of a new agent or a buyer's agent is to be a #1 house finder. You can not wait for your buyer to find the house, you need to find the house for the buyer. The “super-agent” does this and makes the most amount of money selling the most amount of houses. The “super-agent” is able to do this because he or she is not waiting for the house to be picked off from the leftover inventory on MLS.

I’m going to give you a few tips on how to be a #1...

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Is Fear Keeping You From Success - Part 2 with Elise Fay podcast Jan 06, 2022

In today’s podcast, we have special guest Elise Fay joining us. Elise has been a REALTOR® since 2003 and is a member of the Sibbach Team. Last year Elise closed $30M in transactions and is a dominant force in the West Valley of Phoenix.

In last week’s episodewe had Cami Beckley on as a guest. This week we’re picking up where we left off with Elise as we continue the discussion around Abraham Maslow’s four stages of learning. We’ll be taking a deeper...

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