Real estate’s next wave is clearly swelling into how to grow in the consumer-first real estate world. I’m Jeff Sibbach and run a team in Phoenix/Scottsdale and iBuying has been here for 4 years and has found a comfortable place in our ecosphere at under 7% of the marketplace, it’s clear Rob Hahn is going to pay for a bunch of fancy dinners as iBuying’s roar has a larger impact than its bite, so let’s look at how to win for the other 93% of the consumers moving...

One of the major deciding factors for millennials, who are reaching the age when they’re thinking of buying a home, is online reviews. They tend to look online as their primary source of information on real estate agents. Thus, online reputation management for real estate agents is becoming increasingly more important than ever. Over half of home buyers will contact an agent that has 5-star reviews posted by real customers. Matter of fact, over 85% trust online reviews as much as a...

One of the hardest things for real estate agents to accept is that the internet affects people’s opinions three times more than a personal referral. 

I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, agents don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word-of-mouth...