One of the hardest things for real estate agents to accept is that the internet affects people’s opinions three times more than a personal referral. 

I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, agents don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word-of-mouth...

There is a shift toward real estate teams winning the war of power for buyers and sellers against the top brokerages. Brokers aren’t going away, but it’s clear dominant broker brands are being displaced and are losing relevancy.

Teams have taken the main stage when it comes to marketing directly to consumers and now appear to have more influence in the living room, where brokers once ruled. The question is, why? Most brokers spend a dominant share of their marketing dollars and...

I’m truly shocked that this is not understood more now that we’re in 2022. When I entered real estate in 2003 I was shocked even then about how little real estate agents knew about the internet. I guess it’s because real estate is an entrepreneurially led business based on relationships. Meaning, for example, people often use realtor friends for their real estate transactions, but I believe this practice of using realtor friends is decreasing.

REAL ESTATE IS CHANGING

People...

Photo seduction is trying to entice buyers to get out from behind their computer, to leave work or home, to get out from their car, to want to come to see the house in person. Currently, I find, especially a listing with a lot of functional obsolescence, you need more people to come in the house.

Photo Seduction

Photo Seduction is the ability to get more traffic to the house. The more buyers you get to come to look, the more buyers you get interested in, thus increasing demand. Also, getting...

The number one skill set of a new agent or a buyer's agent is to be a #1 house finder. You can not wait for your buyer to find the house, you need to find the house for the buyer. The “super-agent” does this and makes the most amount of money selling the most amount of houses. The “super-agent” is able to do this because he or she is not waiting for the house to be picked off from the leftover inventory on MLS.

I’m going to give you a few tips on how to be a #1...

In today’s podcast, we have special guest Elise Fay joining us. Elise has been a REALTOR® since 2003 and is a member of the Sibbach Team. Last year Elise closed $30M in transactions and is a dominant force in the West Valley of Phoenix.

In last week’s episode, we had Cami Beckley on as a guest. This week we’re picking up where we left off with Elise as we continue the discussion around Abraham Maslow’s four stages of learning. We’ll be taking a deeper...

For many buyers, agents are a strategic partner who helps with many aspects of the process. There is no part of the process where buyers work alone except more determine on their own whether a home is right for them.

WHERE THE AGENT COMES IN

Most buyers start the home buying process on their own before working with an agent. Buyers ofter begin to research homes and obtain pre-approval for a mortgage before contacting an agent. For buyers who use an agent, 43% of Gen Z and Millennial buyers,...

This new season is about going back to basics and helping agents improve to deliver a better experience for the consumer.

In this podcast, we have special guest Cami Beckley joining us. Cami has been a REALTOR® since 1989 and is a member of the Sibbach Team. Cami is joining us to share her experience as an active member of the real estate industry and to help YOU sell more houses.

We’re putting a real estate spin on Abraham Maslow’s four stages of learning. But first, there...

eXp Realty announced last week it reached 70,000 agents worldwide. This represents an increase of 69% compared to 41,313 agents at the start of 2021.

Founder, Chairman, and CEO of eXp World Holdings, Glenn Sanford, states “Our agent-centric focus and continuous innovation has allowed us to continue adding real estate agents to the eXp Realty platform in greater numbers every year.” He continues to say “As the fastest-growing real estate brokerage on the planet, we will...

Today marks the evolution of our podcast. It’s the conclusion of season 4 as we transition from LEOPARD - Real Estate Agents for Consumers, a cross-brokerage movement that’s raising the level of service in the real estate industry. 

Last season was about taking good agents and making them great. This new season (season five) is going in reverse. We’ll be talking to agents getting into real estate as well as learning how to do real estate.

In this episode, we discuss...