CRITICAL COMPONENTS TO LIST 50+ HOMES PER YEAR

The key to getting more listings is becoming a “Local Market Expert.” The hard thing about real estate is that no one teaches you how to market yourself. As the numbers of agents available continue to increase, it becomes increasingly important to become an expert.

LOCAL MARKET EXPERTISE

When having a conversation with a friend, a neighbor, a family member, or an open house visitor, most realtors will usually start a conversation by...

How to run comparables for the listing price and hopefully the selling price of a home is more challenging than it sounds. The real estate industry has brokers and MLS trainers teaching classes how to run comps. Yet, my motto on running comps is similar to the comp methods that industry Russell Shaw equated. His motto, as well as mine, is that comps were independently determined. Over the past five years, I’ve tracked my sales, during this time my comps have been about 95% accurate.

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Being able to estimate renovation costs for home updates is impactful for both the buyer and the seller side. When working with buyers, they may see a home they’re interested in online but they’re concerned that the updates they desire won’t fit within their budget. They may overestimate the costs required for those updates and perhaps won’t consider homes at a higher price point because of this inaccurate information.

When working with sellers, being able to estimate...

Pricing a house can be difficult because too often agents feel pressured to list the house at a price the sellers want. Yet, the best agent for the seller is an agent who tells the seller what the house will actually sell at. Over the last 500 houses I have sold, my listing price has been within 2% of the sales price 98% of the time.

AGGRESSIVE, PASSIVE, AND NON-COMPETITIVE

I like to use three prices when pricing a house; a low, medium, and a high price that I call aggressive, passive, and...