By now you should have watched the video below on the first step to becoming a local area expert. The video walks you through how to set up the tools of the trade that help make seeing houses easier for you. Your goal is to list more houses while gaining control of your real estate business so that you achieve consistent income.
The 2nd step to becoming a real estate local area expert is to create an active and coming soon business plan. Jeff breaks it down here:...
It’s time to get excited because I’m going to talk about the Atomic Open House. The Atomic Open House is my best open house strategy ever.
This starts with the preparation of the house. (Please see Photo Seduction class or How to Make Your House Sexy too.) I recommend hiring a home stager, but it’s up to the agent to reinforce these principles. When you’re putting the house online it needs to look its best. I talk about selling houses like online dating because if you...
It is easy for real estate agents to get complacent in the marketing of their own listings beyond the hundreds of relationships their brokers and the association have already concreted for them. The past success of this is still winning new listings and sales. The majority of the time in the recent past, another agent would bring their client after the REALTOR® emailed them the home or they found limited information online and contacted their agent to show them and get...
Open Houses work as the best possible tool to sell a home for top dollar if you execute them correctly. The reason they work is they get people out from behind their computer, tablet, or cell phone at home or work and give them a free look on their time. Often they already find themselves in that area during the time offered so they are impacted using their freedom of choice to swing by. This explains how we get 50%+ of our traffic for open houses from the Internet (Trulia, Zillow, Redfin...
Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses is putting out lots of signs with balloons, we need to take this marketing to the next level. Traditional open house marketing strategies are events that begin the day of. More thought has to be put into planning ahead.
Today’s buyers begin their search on their own, and where are...
Everybody has an organic price range that they are successful in. This is dictated by your lifestyle and the people you’re connected to. No matter the price range you start at, if you’re a smart agent, you’d like to raise your average sales price 10-20% a year. That means your income rises, as long as you’re able to charge the same commission rate.
I grew up in a small town in a low to middle-income neighborhood. The first step I did to raise my average sales range...
