By now you should have watched the video below on the first step to becoming a local area expert. The video walks you through how to set up the tools of the trade that help make seeing houses easier for you. Your goal is to list more houses while gaining control of your real estate business so that you achieve consistent income.

Rewatch the video here.

The 2nd step to becoming a real estate local area expert is to create an active and coming soon business plan. Jeff breaks it down here:...

In this game of sales that we call real estate, there are a million different lead sources that REALTORS® choose to spend money with in hopes of getting connected to a ready, willing, and able buyer or seller. It's very common for real estate agents to justify their marketing spend on whether those fresh leads transact immediately or not. The crazy part to me is if an agent doesn't get in touch with a lead right away, they dismiss the lead as a "BAD LEAD". Hopefully, you can...

It’s time to get excited because I’m going to talk about the Atomic Open House. The Atomic Open House is my best open house strategy ever.

This starts with the preparation of the house. (Please see Photo Seduction class or How to Make Your House Sexy too.) I recommend hiring a home stager, but it’s up to the agent to reinforce these principles. When you’re putting the house online it needs to look its best. I talk about selling houses like online dating because if you...

I feel marketing may be the most underused, misunderstood, and underappreciated thing in real estate. Most REALTORS® use traditional methods of marketing such as advertisements in newspapers and magazines and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively sell a house.

LEARN HOW TO MARKET YOUR LISTINGS

So when I talk about marketing for listings, I’m talking about getting more potential buyers through the house. For...

You’ve set up your agent website, you’ve tweaked your website design to reflect who you are as an agent, and you’ve filled out your “About Me” section. Now what?  It’s time for content!  Content that engages your target audience is what will keep your readers coming back, week to week. Blogging is a large part of an effective online marketing strategy, but if your blog goes stagnant, and your content gets stale, you’ve lost your readers,...

When I speak around the country or around my town, every time I ask the audience if they want listing leads, everyone vigorously raises their hands. I won’t be able to cover all of my tips for becoming a Listing Pro in this short blog, but I would like to introduce a couple of key components.

MARKETING

A challenge for many in the real estate industry is marketing. I cover marketing under “How to Become a Listings Pro” because this is our chance to change and put the...

It is easy for real estate agents to get complacent in the marketing of their own listings beyond the hundreds of relationships their brokers and the association have already concreted for them. The past success of this is still winning new listings and sales. The majority of the time in the recent past, another agent would bring their client after the REALTOR® emailed them the home or they found limited information online and contacted their agent to show them and get...

Open Houses work as the best possible tool to sell a home for top dollar if you execute them correctly. The reason they work is they get people out from behind their computer, tablet, or cell phone at home or work and give them a free look on their time. Often they already find themselves in that area during the time offered so they are impacted using their freedom of choice to swing by. This explains how we get 50%+ of our traffic for open houses from the Internet (Trulia, Zillow, Redfin...

Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses is putting out lots of signs with balloons, we need to take this marketing to the next level. Traditional open house marketing strategies are events that begin the day of. More thought has to be put into planning ahead. 

Today’s buyers begin their search on their own, and where are...

This is one of the most important concepts that a real estate agent can learn if they want to take their representation to the next level-the concept is that not all homes are created equal. Agents need to understand price per square foot is a novice's way of interpreting the market, they are just averages. The reality is real estate is much more complex than averages, especially as you get into the luxury market with homes over $500k, over $1 million, and over $5 million-plus.

FUNCTIONAL...