Atomic Open House coaching marketing open houses Apr 19, 2022

It’s time to get excited because I’m going to talk about the Atomic Open House. The Atomic Open House is my best open house strategy ever.

This starts with the preparation of the house. (Please see Photo Seduction class or How to Make Your House Sexy too.) I recommend hiring a home stager, but it’s up to the agent to reinforce these principles. When you’re putting the house online it needs to look its best. I talk about selling houses like online dating because if you...

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How to Market to Drive 50-100 Buyers Through Your Listings Per Month coaching listings marketing Apr 05, 2022

I feel marketing may be the most underused, misunderstood, and underappreciated thing in real estate. Most REALTORS® use traditional methods of marketing such as advertisements in newspapers and magazines and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively sell a house.

LEARN HOW TO MARKET YOUR LISTINGS

So when I talk about marketing for listings, I’m talking about getting more potential buyers through the house. For...

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Real Estate Blogging business tips coaching marketing Mar 31, 2022

You’ve set up your agent website, you’ve tweaked your website design to reflect who you are as an agent, and you’ve filled out your “About Me” section. Now what?  It’s time for content!  Content that engages your target audience is what will keep your readers coming back, week to week. Blogging is a large part of an effective online marketing strategy, but if your blog goes stagnant, and your content gets stale, you’ve lost your readers,...

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Become a Listings Pro coaching listings marketing Mar 29, 2022

When I speak around the country or around my town, every time I ask the audience if they want listing leads, everyone vigorously raises their hands. I won’t be able to cover all of my tips for becoming a Listing Pro in this short blog, but I would like to introduce a couple of key components.

MARKETING

A challenge for many in the real estate industry is marketing. I cover marketing under “How to Become a Listings Pro” because this is our chance to change and put the...

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Get Better at Selling Your Own Listings coaching listings marketing open houses Mar 22, 2022

It is easy for real estate agents to get complacent in the marketing of their own listings beyond the hundreds of relationships their brokers and the association have already concreted for them. The past success of this is still winning new listings and sales. The majority of the time in the recent past, another agent would bring their client after the REALTOR® emailed them the home or they found limited information online and contacted their agent to show them and get...

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Open Houses Sell Homes coaching marketing open houses selling Mar 17, 2022

Open Houses work as the best possible tool to sell a home for top dollar if you execute them correctly. The reason they work is they get people out from behind their computer, tablet, or cell phone at home or work and give them a free look on their time. Often they already find themselves in that area during the time offered so they are impacted using their freedom of choice to swing by. This explains how we get 50%+ of our traffic for open houses from the Internet (Trulia, Zillow, Redfin...

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Open House Marketing coaching marketing open houses Mar 15, 2022

Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses is putting out lots of signs with balloons, we need to take this marketing to the next level. Traditional open house marketing strategies are events that begin the day of. More thought has to be put into planning ahead. 

Today’s buyers begin their search on their own, and where are...

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Understanding Functional Obsolescence coaching marketing staging Mar 10, 2022

This is one of the most important concepts that a real estate agent can learn if they want to take their representation to the next level-the concept is that not all homes are created equal. Agents need to understand price per square foot is a novice's way of interpreting the market, they are just averages. The reality is real estate is much more complex than averages, especially as you get into the luxury market with homes over $500k, over $1 million, and over $5 million-plus.

FUNCTIONAL...

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Preparing to Sell coaching listings marketing staging Feb 24, 2022

Before putting their homes on the market, Zillow reports sellers to spend about seven months on average thinking about their decision. The older the seller, the longer they spend thinking about it, with the oldest generation spending twice as much time as the youngest sellers to commit to selling their home. On average, Millennials spend five months in contemplation, while Gen Xers spend six months, Boomers spend eight months and Silent Gen sellers spend 10 months.

MILE-LONG LIST BEFORE THE...

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Real Estate Marketing Plan to Convert Your SOI Into Business (part 2) coaching marketing podcast sphere of influence Feb 23, 2022

Welcome back to part 2 of the 2 part series, how to convert your sphere of influence into business. Last week we covered what a sphere of influence is and how to keep track of them. Today we'll be covering communications and methods of delivery to your sphere of influence.

It's never too early to start building your reputation with the people you know. Oftentimes new agents focus on trying to build relationships with people they don't know (leads). However, it's much easier to build rapport...

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