What is a Buyer Booklet? business tips coaching marketing Feb 17, 2022

A buyer booklet helps you present yourself as a market expert when you meet with a client for the first time. Buyers need guidance. The most important reasons to do a buyer booklet is to educate the buyers and to give them confidence that you know what you’re doing. An elite agent asserts themself into the process to let buyers know you are the “go-to” for information about the real estate market.

WHY IS IT CALLED A BUYER BOOKLET?

Many buyers get their real estate market...

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Real Estate Marketing Plan to Convert Your SOI Into Business (part 1) business tips coaching marketing podcast Feb 16, 2022

This podcast episode is for you if…

  • You are wanting to get more business from the people you know. 
  • You’re wondering why the people you know that are buying or selling real estate are not talking to you or asking you any questions.
  • You just moved to a new town and you don’t know where to start to create a sphere of influence.
  • You work at a job you can’t stand anymore and you’re ready to work for yourself.
  • You’ve been thinking about getting into real...
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How to Raise Your Average Sales Price business tips coaching open houses Feb 15, 2022

Everybody has an organic price range that they are successful in. This is dictated by your lifestyle and the people you’re connected to. No matter the price range you start at, if you’re a smart agent, you’d like to raise your average sales price 10-20% a year. That means your income rises, as long as you’re able to charge the same commission rate.

I grew up in a small town in a low to middle-income neighborhood. The first step I did to raise my average sales range...

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Don’t Get Stuck Talking to Clients Too Long business tips coaching Feb 10, 2022

Too many people think that selling is talking with their mouth, but the reality is this can waste a lot of time when you are not able to get your point across.

STOP WASTING TIME

I often hear agents say they work really long hours. Too often they are working long hours because they are not efficient with their time. I know they are not being efficient with their time when they tell me they are spending an hour or more on the phone talking to a client about a specific issue without making any...

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Google ME business tips coaching marketing Feb 08, 2022

Many people may think that Google ME is the same as People Believe the Internet (PBTI), but PBTI is more about understanding your entire web presence. Google ME is the process of specifically working on the most important things that show up when you’re Googled. This includes having a Google business page and YouTube videos. Google ME will also help you understand the ranking of sites and help make sure your website ranks on top. Once you understand the rankings, you will be able to...

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CMA Mania coaching listings marketing Feb 03, 2022

Why do I call this CMA Mania? Because I am looking to the evolution of the CMA (Comparative Market Analysis.) Frankly, there are too many elaborate CMAs being used by real estate agents today. Elaborate CMAs were necessary up until the early 2000s before Zillow, Trulia and Realtor.com existed. Today, the consumer has access to all of these sites to easily learn how many homes in their neighborhood have sold and for how much. So, it’s really no longer necessary for realtors to spend...

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Stay in Your Lane business tips coaching Feb 01, 2022

When starting in real estate, it can be hard to identify the best path for you. Your best path in real estate is to work with people you connect with. Think about where you grew up and where you live now, this is your “lane” on the path to being successful in real estate. Your “lane” is where you will easily be able to connect and build relationships with the most people.

One of the most common ways to build your real estate business is through open houses and...

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House Pricing Strategies coaching listings pricing Jan 27, 2022

Pricing a house can be difficult because too often agents feel pressured to list the house at a price the sellers want. Yet, the best agent for the seller is an agent who tells the seller what the house will actually sell at. Over the last 500 houses I have sold, my listing price has been within 2% of the sales price 98% of the time.

AGGRESSIVE, PASSIVE, AND NON-COMPETITIVE

I like to use three prices when pricing a house; a low, medium, and a high price that I call aggressive, passive, and...

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How Reviews Triple Your Sphere of Influence Real Estate Business business tips coaching marketing reviews Jan 25, 2022

One of the hardest things for real estate agents to accept is that the internet affects people’s opinions three times more than a personal referral. 

I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, agents don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word-of-mouth...

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How Real Estate Teams are Supplanting Brokerages teams Jan 20, 2022

There is a shift toward real estate teams winning the war of power for buyers and sellers against the top brokerages. Brokers aren’t going away, but it’s clear dominant broker brands are being displaced and are losing relevancy.

Teams have taken the main stage when it comes to marketing directly to consumers and now appear to have more influence in the living room, where brokers once ruled. The question is, why? Most brokers spend a dominant share of their marketing dollars and...

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