How to Make a House Sexy

coaching listings marketing staging Feb 22, 2022

I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating, there are certain looks most people find attractive.

Buying a house is often an emotional decision. Why do we call it “How to Make a House Sexy”? Because we are appealing to the emotional side of the buyer.

HOME SELLING IS LIKE ONLINE DATING

When I first got into real estate in 2003 many houses for sale only had a few listing photos, mostly of just the front of the house. Fast forward to 2022, now most listings have thirty or more photos! How many listing photos do you need? I think you need somewhere between 7-15 photos of the best features of the house. The curiosity to see more creates seduction, thus bringing more buyers into the house.

Similarly in online dating, people show off their best features with hopes of meeting someone for a date to learn more about each other. The goal in home selling is to seduce buyers by making your listings “sexy” so buyers will want to come “date” them.

HOW TO MAKE A HOUSE SEXY

It’s not a requirement to show all rooms of a house in the listing photos. Use only pictures that highlight the best features of the house that are clean with nice lighting. Show off only the best features of the house, leaving something to be desired is sexy.

A home is typically the most expensive thing people buy, so they will want to come to look in person before making a final decision. The goal is to make your listings “sexy” so more buyers will want to come “date” it.

Get Your Road Map To A $5,000,000 Net Worth

The smartest people in real estate understand this repeatable formula to achieve financial independence. You want a road map? You want a game plan? Here it is...