Stay in Your Lane

business tips coaching Feb 01, 2022

When starting in real estate, it can be hard to identify the best path for you. Your best path in real estate is to work with people you connect with. Think about where you grew up and where you live now, this is your “lane” on the path to being successful in real estate. Your “lane” is where you will easily be able to connect and build relationships with the most people.

One of the most common ways to build your real estate business is through open houses and networking.

The best way to network is to have things in common with those people. Unfortunately, too often, new real estate agents want to work in high-end neighborhoods that are outside of their familiarity. Your goal of a new agent should be to get to 200 transactions as fast as you can and this will happen faster if you “stay in your lane”.

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